As your business grows, so do the demands on your IT infrastructure. More employees, more customers, more software applications and more risk if things aren’t managed securely and efficiently. That’s why many companies decide to move their critical systems and data into purpose-built data centers. But what exactly is a data center, and how do you know when it’s time to make the switch?
What is a data center?
Think of a data center as a highly secure, always-on warehouse for technology. It houses rows of powerful computers (servers) that store, process and manage the digital backbone of your business. This includes everything from email systems and websites to enterprise applications and customer data.
Instead of hosting your company’s data on a single server in an office closet, a data center provides a professional-grade environment to keep your infrastructure running smoothly and securely 24/7. If you’re currently using cloud services, your data is likely already in a data center. In a recent radio interview, Hamilton Division Manager Dereck Djernes explains the benefits of using a data center.
Listen Time: 6 min

A reputable data center should provide these essential elements:
- Advanced physical and digital security measures.
- Redundant power and cooling systems (e.g., multiple AC units and backup generators)
- Raised floors to prevent flood damage.
- Specialized fire suppression systems that remove oxygen from a room to stop fires without damaging equipment.
These features are just the beginning of what makes a professional data center environment safer and more reliable than on-premise hosting.
When Does it Make Sense to Use a Data Center?
There’s no single trigger point, but business owners like you typically consider leveraging a data center for a combination of reasons. Some of the most common motives include:
- Growth – Many companies outgrow their existing IT setup (think servers in a back office or closet).
- Efficiency – Server crashes and cyber breaches derail productivity so increased uptime, redundancy and disaster recovery capabilities become a priority.
- Budget – Free up resources in the books to shift capital expenditures (CapEx) to operational expenditures (OpEx).
- Staff – Internal IT resources often lack the experience to manage increasingly complex infrastructure.
- Risk – Housing critical infrastructure on-site poses a serious threat that could mean extended downtime, data loss and operational paralysis.
Probably the biggest incentive from this list is cost control. Purchasing servers and hiring staff to manage them is a significant capital investment. By partnering with Hamilton for data center services, you turn that expense into a predictable, monthly operational cost. You might find this especially appealing if your business is growing quickly or if you want to allocate capital toward innovation and business development instead of IT hardware.
What to Look for in a Reliable Data Center Partner
When evaluating data center providers, consider some crucial elements beyond price. Ask specific questions, including:
- Does the center follow NIST Tier 3 standards or higher?
- What’s the uptime track record?
- Does it have redundant internet connections and layered power infrastructure?
- How far is it from your primary office? (Too close, and you share the same disaster risk.)
- Does the data center offer Infrastructure as a Service (IaaS) where you lease hardware, or provide colocation services where you provide your own? Or both?
A strong data center partner will guide you through these choices and tailor a solution that matches your budget, risk profile and internal capabilities.
Is Internal Support Staff Still Needed?
Regardless of which data center service option you choose (colocation or IaaS), the data center team will handle the day-to-day operations, monitoring and maintenance of your infrastructure. If you have internal IT team members, they can still retain full access to your environment based on your needs. In other words, you can choose a hands-on or hands-off approach. This flexibility means your IT resources are free to focus on innovation, digital transformation or other strategic business initiatives instead of racking servers or troubleshooting power outages.
If you’re managing a growing team and an increasingly complex tech infrastructure, it’s time to consider whether a data center is the right next step. A data center provider like Hamilton doesn’t just give you a place to store your servers, it offers peace of mind, continuity and the freedom to scale your business without being held back by outdated or vulnerable systems.
Ready to explore your options? Contact us today at 308.381.1000 to start a conversation.